Three Development Strategies for Lianyungang Freight Forwarders

The comprehensive opening of the Lianyungang freight forwarding market has brought enormous opportunities and severe challenges to China's freight forwarding industry. Freight forwarding enterprises should follow the trend of economic development, take necessary measures to overcome their own problems, and promote their development and growth. The following text takes reliable freight forwarders as an example to explain the three major measures taken by freight forwarders in response to new development challenges.

Lianyungang import freight forwarder

（1） Concentrate business content, improve service quality, and achieve specialized services

The freight forwarding industry is a highly specialized service industry, therefore it is necessary to continuously improve the service system, expand service areas and levels, and comprehensively improve service quality from the design, provision, and after-sales of service projects. Freight forwarding companies can choose one or two main businesses in air, sea, charter, FCL, LCL, warehousing, distribution, document operation, etc. to strengthen market development, standardize enterprise management, improve service efficiency, and differentiate themselves from other peers. By becoming more refined and strong, cultivating and enhancing the core competitiveness of the enterprise, achieving specialized services, and ultimately becoming a market giant. （2） Innovate business models and take the path of networked management

The advantage of global network operation lies in the core manifestation of the superiority of internationally renowned freight forwarders over domestic freight forwarders. Chinese freight forwarding enterprises can take the path of network operation from two aspects: firstly, to establish their own network platform for domestic and foreign market demand, especially to develop overseas networks, while ensuring the export of prepaid goods, and strive to become the designated freight agent for foreign buyers, expanding the source structure of goods. Secondly, accelerate the electronicization process of freight yard management. Freight forwarding companies need to promote the application of e-commerce technology and achieve electronic, networked, and efficient freight transactions as soon as possible.

（3） Develop strategic alliances and implement large-scale operations

This mainly targets large freight forwarding enterprises with a certain scale and reputation. Large scale operation is an important way for large freight forwarding enterprises in China to optimize resource allocation, reduce operating costs, strengthen competitiveness, and improve service levels. The means of implementation is to use funds and benefits as the link, break down the boundaries of regions, industries, and enterprises, integrate sources of goods, funds, and networks, implement strategic alliances, and enhance the comprehensive competitiveness of freight forwarding enterprises. On the one hand, through the integration of air freight sales, sea freight booking, and charter operations among freight forwarding companies, the scale and intensification of cargo sources are promoted.

Whether it is an import freight forwarding enterprise in Lianyungang or other enterprises, the success or failure of their future competition depends on talent. Therefore, legitimate freight forwarding enterprises need to standardize talent flow mechanisms, improve personnel management systems, strengthen employee incentive mechanisms, organically combine employee loyalty to the enterprise and professional integrity, create a favorable environment to retain talent, and also standardize industry training, increase investment in training, and improve the professional quality and language proficiency of existing personnel through various methods such as training exchanges, on-the-job learning, and job training.